From conception to production
If you have an ABYstyle mug or an Abysmile game, they came from our dedicated production service! Without them, your favourite products would have stayed in a data processor … Not really convenient, even for geeks!
Our production service facilitates the physical creation of our brands. A reactive and cohesive team that transforms concepts from a virtual object into the finished product that you will find on your store shelves.
Planning, organising and coordinating: these are the keywords of the production service. This involves organising the human resources necessary to manufacture our products. Of course, a part of the difficulty resides in the meeting deadlines, costs constraints, security and environment rules. Concretely, it is choosing the best raw-materials suppliers, selecting the right service provider right up until choosing the best delivery company. Thousands of products are produced each day: a gigantesque job completed with brio with by a highly adaptable team.
“If I had to characterise my job, I would say that it’s not about developing products, but about developing people.” Nadine, Production manager
Let’s take the creation of a t-shirt as an example: we carefully choose the textile, we propose a stylish garment cut just right, and empower the best performing production teams in order to present you with the best quality article you could wish for as quickly as possible.
When does the production service intervene?
The production service intervenes at the end of the creation of a product. First, imagined by our designers then analysed by the marketing service, the products are then drawn by our graphics artists. It is only after the product is confirmed that the production service intervenes with the production of the prototype. When the licensor and our other teams are satisfied with the proposed prototype, we can start the production on a larger scale.
Who produces the products?
Even if the production service represents the decision-making centre, it is not the service who manufactures 100% of our geek articles! Several structures work on it on a daily basis:
- Our own internal workshop
- Factories (in France, North Africa & Asia)
- ESAT (French Support and Work Assistance Establishment)
A large percentage of our products are produced locally, that allows us to exercise better control over the production process.
“The majority of our products are Made in Normandy” Nadine, Production manager
How does the workshop work?
Since 2013, we are proud to be able to create some of our products from A to Z right here in our offices in Grand-Couronne. Our internal workshop can produce 3 types of products: mugs, bags (bags & wallets) and some prints (publicity on boxes in shops or in exhibitions). The team includes 15 people, trained to use specifics machines: cabinet kiln, double-press plate, professional printer… Year after year, we learn, experiment and improve our techniques. For example, between 2014 and 2015 we multiplied our mug production x10. Wow!
Creating an internal production service allows us better control of the products that we sell, to be more reactive on the orders and gives us the guaranty that our products respect our quality ethic. To be a manufacturer is a strategic choice: today our purpose is to produce more and more internally!