Creation

Abysse Corp - Raving Rabbid ArtistThe creation at the heart of Abysse Corp

At Abysse Corp we pay a strict attention to the originality and the quality of the products that we develop: mugs, t-shirts, money-banks, boards games… Our brands are the guaranty of a unique product imagined by us and developed with passion.

That is why two of our services are entirely devoted to creation: the Design and New Products department, and the Graphic Design department. Thanks to our team, we offer you surprising, inimitable, and definitely trendy products that scrupulously respect the universes we cherish.

 

Abysse Corp - The Design & New Products DepartmentThe Design & New Products Department

On the lookout for innovative ideas, our design team produces and imagines the different shapes of the objects of tomorrow: colours, raw materials, dimensions, manufacturing process… Volume, perspective and 3D hold no secrets for them! Innovators and specialists of the game & toy market-trends are on the border-line between creation and production for an approach that is at once aesthetic, innovative and productive. The little extra that Abysse Corp brings? Specialist knowledge of the manufacturing process and innovations on an international scale, which allows us to be pioneers on numerous concepts!

Our Star Wars money-banks are a good example! Results of several months of work, today we are one of the very rare companies in France creating Star Wars products in 3D.

“The key ingredient is to be curious about everything. A good idea can occur at any time!” Mathieu, Responsible Design and New products

Abysse Corp - Graphics departmentThe Graphics Department

Composed of 5 passionate people, our graphics department is entirely devoted to bringing stunning graphics to print: t-shirts, mug, mouse-pads, bags, wallets and, of course, all our packaging! Their brief comes directly from the marketing department so that our creations are always on top of the latest market trends.

All our visuals are created internally by fans or for fans. Professionals trained in specialised imaging on graphic-software, our creative team has also a perfect knowledge of the manufacturing process, aiming to guarantee an optimal result on the finished article while respecting the graphic charts of our universes.

“We’ve made a job of our passion; we try to faithfully transpose the universes that we love onto your product. Within the department, everyone has his speciality, his favourite licenses.” Laure, Graphics Coordinator

The creative process, the birth of a product

Before starting product creation, our team immerses themselves in the licenses they work on. It would not do to mistake one character for another, or worse, to inadvertently spoil the next episode of Star Wars before the release of the movie! Our two teams are real encyclopaedias, eating manga, anime, series and movies… And sometimes even going back to start over again! Then the teams dive into the Style Guides: logos, fonts, copyright, visuals… A kind of creative Bible to be respected at all costs. Without it, we would not know the exact colour code of Superman’s mantle, for example, and Superman dressed in purple? That would be really Bizzaro!

Several visuals responding to the brief of the marketing department are then created. Together, the two departments will determine the best image to match the demand. Once the document is confirmed by our services and approved by the licensor, we move to prototyping: we always complete several tests before to obtaining the exact rendering desired. The product goes back to approbation with the licensor before finally moving to our manufacturing department!

 

Abysse Corp - 100% officialThe licensor: the final decision

Each license is represented by a “licensor”, those currently responsible for the exploitation of a licence. To exploit the image, we should faithfully meet the requirements of the licensor in order to offer products that are 100% official. A part of our job is to respect each Style Guide of each license. Our creative departments comply with a universe, while affixing their own style, the Abysse Corp Touch!